KERB’s Story
In July 2016, at the end of a busy working day, 44-year-old marketing executive Rob Brown was sitting on a crowded commuter bus in gridlocked traffic.
Two lanes of tightly contested vehicles; a third lane taken up by cars and motorbikes parked along the kerb-side. A typical rush hour scene in Sydney, Australia – or in just about any other city in the world.
But it was what was behind the vehicles parked kerb-side which got Rob thinking that day: dozens and dozens of empty private/residential parking spaces – their owners’ vehicles parked far away, in different parts of the city.
What if those parking spaces could somehow be freed up, so other vehicles could park in them on the days they weren’t being used? What if the people who owned or rented those parking spaces could make additional money from them when the spaces were not being used?